01 — One Gesture

A 1px line and its readouts.

One object. Three parts. A hairline in Ember that spans the full width of its container, with measurement readouts at each endpoint. This is not a divider. This is an instrument reading. It appears at 61.8% height — the golden section — on every composition.

THE LINE

1px height. Full container width. Ember #F05A10. Opacity varies by state (8% to 70%). Never thicker than 1px on screen, 0.25pt in print.

LEFT READOUT

Point-cloud format: three floating point values (X Y Z) in JetBrains Mono at 7px. The origin coordinate. Where the measurement begins.

RIGHT READOUT

Scan metadata: reference ID, resolution, timestamp. JetBrains Mono at 7px. The instrument telling you what it measured.

ANATOMY OF THE SCAN LINE

271.3 098.1 032.4

AV-R-2026-0142 / 0.1MM / 14:32:07

← LEFT READOUT

XYZ COORDINATE

POINT-CLOUD FORMAT

RIGHT READOUT →

SCAN REFERENCE

RESOLUTION / TIMESTAMP

POSITION: 61.8%

GOLDEN SECTION

Hover the demos below to see the line respond.

02 — Four States

Opacity is the volume knob.

The scan line has exactly four states. Each state has fixed opacity values for both line and readouts. No ranges. No "approximately." The system is the system.

REST

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AV-R-0142

SUBTLE

12%

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AV-R-0142

ACTIVE

40%

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AV-R-0142

FULL

70%

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REST

Line 8% / Readouts hidden. Default state. The line is barely perceptible. A shadow of measurement. Used on backgrounds, ambient environments, resting UI.

SUBTLE

Line 12% / Readouts 20%. The line is visible if you look for it. Readouts appear as ghost text. Documents, secondary layouts, print materials with limited color.

ACTIVE

Line 40% / Readouts 45%. The line is clearly present. Readouts are legible at close distance. Hero sections, key moments, hover/focus states on digital.

FULL

Line 70% / Readouts 70%. Maximum intensity. Reserved for signal moments only: cover pages, hero slides, the scan report header. Never more than once per view.

RULE

Never above 70% opacity. The scan line is never fully opaque. It is always a trace, never a border. At 100% it becomes a divider. At 70% it remains an instrument.

03 — Readout Format

Real data. Real format.

The readouts follow the format of actual 3D scanner output. This is not decoration. If someone who works with point clouds sees it, it should look correct.

LEFT READOUT — COORDINATE

271.3 098.1 032.4

Foot length axis, mm

Foot width axis, mm

Height axis, mm

FORMAT: XXX.X YYY.Y ZZZ.Z
PADDING: Leading zeros to 3 digits
PRECISION: 1 decimal place
SEPARATOR: Space (not comma)

RIGHT READOUT — METADATA

AV-R-2026-0142 / 0.1MM / 14:32:07

REF ID

AV-[L/R]-[YYYY]-[NNNN]

RES

Scanner resolution in mm

TIME

24h scan timestamp

AV = Alveon
L/R = Left/Right foot
YYYY = Year
NNNN = Sequential scan number

ABBREVIATED FORMS

Full

271.3 098.1 032.4 — AV-R-2026-0142 / 0.1MM / 14:32:07

Hero sections, covers, scan reports

Medium

271.3 098.1 032.4 — AV-R-0142

Documents, pitch decks, cards

Minimal

271.3 — 0142

Business cards, labels, small formats

04 — Applications, Dark

On dark backgrounds.

Hover each demo to see the scan line transition from rest to active.

271.3 098.1 032.4

AV-R-2026-0142 / 0.1MM / 14:32:07

ENGINEERED FOR ONE

The first made-to-
measure football boot.

3D scanning. Biomechanical research.
Digital manufacturing. Built for one.

WEBSITE HERO / State: rest → active on hover

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AV-L-2026-0089

76%

of professional footballers experience
discomfort in the heel region.

SOURCE: ISEA 2024 / LOUGHBOROUGH UNIVERSITY

PITCH DECK / State: active / medium readout

271.3

0142

ALVEON

Jurgen Beltz

CO-FOUNDER / CEO

jurgen@alveon.com
alveon.com

BUSINESS CARD / State: subtle / minimal readout

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SCAN REPORT

Right Foot

2026.02.20 / HAMBURG / PERFORMANCE CENTER 001

SCAN REPORT / State: full / full readout

05 — Applications, Light

On light backgrounds.

Same system, same rules. The scan line works identically on light backgrounds. The Ember is muted against warm sand tones but still present.

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BRAND FOUNDATION

Every foot is different.
Every boot should be too.

Athletes push their bodies to the limit. They train in the dark, play through pain, and dedicate years to a sport that demands everything. They deserve equipment that is built for exactly their body.

A4 DOCUMENT / State: subtle

186.7 102.3 028.9

AV-L-2026-0089

3D SCANNING

Complete foot geometry.

The Elinvision S3DT captures the entire foot surface in 12 seconds. Including the plantar region most scanners interpolate.

12s

SCAN TIME

0.1mm

RESOLUTION

360°

COVERAGE

WEBSITE CARD / State: rest → active on hover

06 — The Rules

Non-negotiable.

POSITION

61.8% from the top.

The golden section. Not 60%. Not 65%. Not "somewhere in the lower third." This is a fixed coordinate, not a suggestion. When the container changes size, the line moves proportionally.

THICKNESS

1px on screen. 0.25pt in print.

Never thicker. At 2x displays, 1px renders as a hairline. At 1x, it may anti-alias slightly. This is fine. The thinness is the point. A laser, not a border.

SPAN

Full width. Always.

The line runs edge to edge of its container. It never starts or stops in the middle. It never has rounded ends. It passes behind content, beneath images, through everything. Uninterrupted.

QUANTITY

One per composition.

One scan line per page, per slide, per screen, per card. Never two. Never stacked. If you need to divide content, use the regular grey rules from the color system. The scan line is reserved.

COLOR

Ember only. #F05A10.

The line is always Ember. On dark backgrounds, on light backgrounds, on images. Opacity changes. Hue never does. The scan line is the scan line is the scan line.

READOUTS

Optional but formatted.

Readouts may be omitted when the format doesn't allow it (favicons, very small labels). When present, they follow the format spec exactly. Left: coordinate. Right: metadata. Never reversed. Never other content.

07 — Compositional Rule

The line goes through. Always.

The scan line does not avoid content. It does not stop at headlines. It does not skip images. A scanner measures at a fixed coordinate, regardless of what is in its path. The designer composes around the line, not the other way around.

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AV-R-2026-0142

ENGINEERED FOR ONE

Every foot
is different.

LINE THROUGH TEXT — The line crosses the descender space between lines. Content is composed so that 61.8% falls in a natural gap.

186.7 102.3 028.9

AV-L-2026-0089

FOOT SCAN
IMAGE

3D SCANNING

Complete geometry.

The line passes through the image. It does not stop at the edge. The scan does not care about composition.

LINE THROUGH IMAGE — Uninterrupted. The line passes behind and through all content layers.

THE DESIGNER'S JOB

The line is fixed. The content is flexible. When building a layout, the designer knows: at 61.8% of the container height, the scan line will appear. Headlines, body text, and images are composed so that this coordinate falls in a natural gap — between lines of text, between content blocks, or across an image where it reinforces the composition. The line does not move. The content adapts.

THE EXCEPTION

At Rest state (8%), the line is invisible enough to cross directly through a word without affecting legibility. This is acceptable and even desirable — it creates the moment of discovery when someone notices the faint orange trace cutting through a headline. At Active and Full states, the designer must compose around it. The higher the intensity, the more the layout must respect the coordinate.

WHY

This is the rule that makes the system interesting. Not the color. Not the typography. A fixed compositional constraint that forces every layout to think differently. It's the equivalent of a scanner that measures at a fixed height — the world arranges itself around the instrument, not the other way around.

08 — Print Behavior

On paper, the line is physical.

In print, the scan line can be produced as a spot varnish, a deboss, or a foil line instead of a printed color. This gives the line a physical dimension — you can feel it. The measurement becomes tactile.

SPOT VARNISH

Gloss varnish on matte stock. Visible only at certain angles. The most subtle option. Like finding a hidden measurement on a surface.

DEBOSS

Blind deboss (no ink). A physical line pressed into the paper. You feel it before you see it. Best for business cards and premium documents.

EMBER FOIL

Matte orange foil stamping. The most visible print option. Reserved for covers and signal moments. The foil catches light like a laser catches the eye.