Front: black, lockup, scan line at 61.8% (Subtle state, spot varnish in print). Back: white, contact data in mono. Minimal form for the Minimal readout abbreviation.
Black or orange ground. Horizontal lockup bottom-left. Scan line Subtle state. In print: spot varnish or deboss.
Contrasting ground (white for black front, black for orange front). Contact in mono. Equal icon as watermark.
85 × 55 mm. 350gsm uncoated. Soft-touch lamination front. Scan line: spot gloss varnish or orange foil.
Title slide and data statement. The pitch deck alternates between black information slides and one orange signal moment per section.
16:9. Black background default. One orange signal moment per section max.
Active state on title slide. Rest state on content slides. Medium readout abbreviation.
Headlines Outfit 800. Body Outfit 400. Labels and slide numbers JetBrains Mono.
Full-bleed black hero. Lockup top-left, headline bottom-left, scan line at 61.8%. The scan line separates the visual zone (above) from the text zone (below).
Name, title, contact. Equal icon at 12px. No images, no quotes, no social links in the signature block. The scan line becomes a separator.
Equal state (brand), Variable state (athlete-facing app), and Rings state (scanner tool). All use the icon centered in the container — no wordmark in the icon.
Horizontal lockup top-left. Scan line at 61.8% of the page. Contact block bottom-left in mono. The page itself becomes a branded composition.
Every scanned athlete receives a report. The Variable icon becomes their unique mark. The scan line carries their actual coordinates.
Variable state. This is the athlete's personal mark — radii encode their pressure data.
JetBrains Mono for all metrics. Orange highlights peak values or zones of concern.
Active state. Carries the actual scan reference ID of this specific athlete.
The tongue label is where brand meets product. Variable icon (this athlete's data), scan reference, and the Alveon wordmark. Each label is unique — because each boot is unique.
Always Variable state. This is the athlete's data — not generic branding. Each label is computationally unique.
Scan reference ID, foot length in mm, EU size. Minimal readout abbreviation.
Woven label (knitted, not printed). Black, orange, or white depending on boot colorway.
Consistent across platforms. The icon is the avatar. The banner carries the scan line. Story highlights use the color system as category markers.
Always Equal state. Always centered. Icon fills ~43% of the circle diameter. Primary (black) for most platforms, Signal (orange) for campaigns, Light for light-mode contexts.
Black backgrounds. Icons or typographic labels. One orange highlight for the most data-driven category. Rings state for scan/process content, Variable for athlete-specific content.
Equal state only. Black primary, orange for campaigns. Icon at 43% of circle diameter.
Black background. Scan line Subtle state. Tagline bottom-right. No large logos — the avatar handles identity.
Alternate black/orange/dark posts. One in three can be a signal moment. Maintain visual rhythm.
Every boot ships in a package that carries the athlete's data. The Variable icon on the box is theirs — no two boxes are identical. The unboxing is the first physical contact with the brand.
Rigid box, soft-touch lamination. Black or orange. No gloss. The box should feel like the product: precise, quiet, technical.
Variable icon on lid. Athlete name + scan ref on side. Scan card with QR linking to their digital report.
Scan line: blind deboss on black, emboss on orange. Icon: spot UV or foil. All meta text: single-color screen print.
Charts, graphs, and pressure maps follow the same rules as everything else. Monochrome base. Orange marks the signal — the data point that matters most.
Orange = flagged / above threshold. Lighter orange = elevated. White at reduced opacity = normal range. No gridlines. Values above bars in mono.
Line is white at low opacity in normal range, switches to orange when crossing threshold. Dot markers on peak values. Threshold line dashed orange at low opacity.
Normal data = monochrome. Flagged/peak/threshold = orange. Never use red, green, or traffic-light coding.
All data in JetBrains Mono. Labels uppercase at 7px. Values large and weighted. Units small and dimmed.
No gridlines. No background fills on chart areas. Minimal axes. Let the data breathe.
Alveon motion is clinical. Things appear, translate, and settle. No elastic overshoot, no playful wobble. The easing is the brand — controlled deceleration, like a precision instrument coming to rest.
Rings fade in first (0ms). Strokes fill simultaneously (200ms). Radii equalize (400ms). Then differentiate to Variable (600–800ms). Each dot uses Primary easing. Stagger: 50ms per dot, clockwise from top.
Left to right. Linear easing. 1600ms total. Readout text fades in after line completes (200ms fade, Subtle easing). The line never appears instantly — it always sweeps.
Data post (orange signal moment with a stat) and brand post (black with icon and statement). Always square. Always one idea per post.
resolution.
Not adjusted. Built.